The capsule wardrobe
for mini humans.

Buy less. Choose well. Make it last.
Schminis are the only clothes that keep up.
Designed to journey with your child.
From crawling to walking.
Just snip the stitch to unlock the next size. Replace fast fashion with pieces that grow.

Shop The Collection How it works

Step 1: The 6-Month Fit

Buy 50% Less

Blink, and they’ve grown!
One pair of Schminis lasts 6 standard sizes.

Foolproof "Tech"

No complicated buttons or itchy velcro.
Just a hidden thread to snip, as they grow.

Bougie Softness

100% soft, breathable, organic cotton.
Feels like luxury, looks like fashion.

Just snip the stitch to unlock the next size.

It’s not magic, it’s just really smart sewing.

Wear it Ruched

Perfect fit for 6-12 months. The clever folding stays stylish as they grow, from crawling to walking.

Find the Thread

Baby had a growth spurt? Locate the hidden release thread inside the hem.

Snip & Release

Cut the thread. The fabric unfolds, instantly adding length to last up to 2-3 years.

The "Practical Dad" Calculator

Standard Brand

£60

4 pairs @ £15 each
(Sizes 0-6 to 18-24)

Schminis

£35

1 pair @ £35
(Adjustable 6mo - 2yrs)

Plus, you save the headache of going to back to the shops!

The Schminis Buy-Back.

We know kids eventually outgrow even our clothes. When you're finally done with your Schminis, don't bin them.

Return: Send it back and receive £5 credit towards your next Schminis.
Refresh: We wash, mend, and quality check. Nothing goes to landfill.
Re-Love: We donate "Pre-Loved" Schminis to local charities.

Read Our Eco Promise

The capsule wardrobe for mini humans.