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Shop The Collection

Small collection. Big lifespan.

We don't do "Fast Fashion." We do "Long Fashion."
Our debut collection is designed to fit your child from the day you bring them home until they’re walking, talking, and making a mess.

Liberty Trousers
Bestseller

The "Liberty" Grow-Trouser

£35.00

Made with exclusive Liberty London fabric, these aren't just trousers; they are an heirloom. Featuring our invisible "Snip-to-Fit" technology.

  • Fits Newborn to 2 Years
  • 100% Breathable Cotton
  • Replaces 6 standard sizes

The "Girl Math" 🧮

£35 for 730 days of wear.

4p /day

Romper

The "Chaos-Proof" Romper

£40.00

Babies are wonderful. They are also gross. We designed this romper to handle vomit, mud, and constant washing without losing its shape.

  • Fits 6 Months to 2 Years
  • Soft-touch Cotton Jersey
  • Adjustable hem technology

The "Girl Math" 🧮

Indestructible & adjustable.

7p /day

Headband
Zero Waste

The "Mum Bun" Saviour Set

£18.00

Haven't washed your hair in 3 days? We’ve got you. Made from offcuts of our trouser production.

  • 1x Knot Headband
  • 1x Oversized Scrunchie
  • 100% Liberty Tana Lawnâ„¢

The "Girl Math" 🧮

Per "Bad Hair Day" (daily).

5p /day

Men's Style Accessories

The "Dapper Dad" Set

£22.00

For the dad who secretly wants to match but won't wear a onesie. Includes pocket square & matching socks.

  • Fits UK Men's 7-11
  • Production Offcut Square
  • Premium Cotton Blend

The "Girl Math" 🧮

Matching happiness: Priceless.

42p /wear

Messy Baby Eating
Eco Hero

The "Waste-Not" Bib

£10.00

We hate waste. We turned the fabric scraps between trouser legs into the most stylish dribble bibs on the market.

  • 100% Cotton Front
  • Absorbent Towelling Back
  • Free on orders > £70

The "Girl Math" 🧮

Style per spill.

<1p /spill

Not sure about the size? Don't panic.

If they are a human baby between 0 and 2, it fits. That's the whole point.